If you're wondering what happens when a 3 year old grabs your iPhone without you realising it, this is it.
There are seriously dumb people in this world.
Tom Fishburne in this post about going digital:
Should campaigns be media-driven or idea-driven?
Lately, it feels like the media tail is wagging the campaign dog. Many campaigns are built around a media platform, as if the media platform alone was the big idea.
It's a great question and one that frankly I'm amazed that marketers still ask themselves. Or worse, their agencies. I think Tom is spot on and I urge you to go read his post. The cartoon is just way too funny. I can see this happening in boardrooms all over the place.
Ben Brooks linked to ‘People on Twitter Learn That The Titanic Was Not Just A Movie’ today. And he wrote:
I… it’s just that… really?
It's hard to believe and at the same time funny and sad. It reminded me of many years ago when I went out with a group of friends to watch Baz Luhrmann's Romeo + Juliet. Towards the end of the film, one of my friends blurted out loud "nooo, is she really dead?". Half the people in the theatre shushed her. The other half laughed at her. She didn't think it was funny.
[Consumers] are increasingly equipped to tune out marketing messaging in every medium, particularly classic television advertising. A Deloitte study showed that 86% of television viewers regularly fast-forwarded ads.