There is a time and place for the purposeful noisiness of busy. The work surrounding a group of people building an impressive thing contains essential and unavoidable busy and you will be rewarded for consistently performing this work well. This positive feedback can feed the erroneous assumption, “Well, the more busy I am, the more rewards forthcoming.” This is compounded by the insidious fact that part of being busy is you aren’t actually aware that you’re busy because you’re too busy being busy. You have no internal measurement of the amount of time you’ve actually spent being busy.
His strategy? Dedicate one hour each day to doing whatever you want that's not busy work. No phones, no Twitter, no interruptions.
I like it.
His entire article is worth a read.