Do your timesheets, get free beer | Adverblog

Tim at Adverblog:

JWT Brazil realised (like everyone else on the planet) that doing your timesheets is a) necessary to be a profitable agency and b) absolutely tedious to do. So in order to inject some fun into the process, they stacked a fridge full of beer that only opens once everyone has done their time sheets. An idea that both the MD and staff can cheer about!

Very cool idea. Click through to watch the video.

On creativity and time

Beautiful video by Hungarian Kreatív marketing and communication magazine showing what happens when you allow time for creativity thinking. It opens with:

Our clients want us to do more work in less time.

How can we make them understand that for new, effective ideas we need more time?

We sent them this film to show them how creativity work.

Wonderfully explained.