User Experience Designer vs. Creative Director | UX Booth

Andrew Maier at UX Booth in an article titled User Experience Designer vs. Creative Director:

To begin with, “functional” requirements only determine if an application can do something, not how one goes about making an application do something. The evolution of the application landscape says that the latter has quickly become a key differentiators. Therefore, the importance of the role of someone who understands users rises.

Interesting article, especially for those working in the digital space.