What technology will revolutionise the Web? The one that pisses Steve Jobs off.

Pat Cusack from HotHouse Interactive in an interview on Adverblog was asked "What technology or initiative is most likely to revolutionize Web/mobile marketing?". His response:

The one that pisses Steve jobs off. It's our web. The devices must come and go.

As much as I love my Mac, iPad, iPhone, and iPod, Pat is spot on. It is our web.

Later in the interview, when asked "What's the biggest mistake people are making in mobile/Web marketing?" he responds:

Flash. Love him or hate him, Steve Jobs has made the technology argument, and if you need to hear the usability/search/marketing argument from me you are in a *very dark and lonely* place.

The entire interview is worth a read. Pat has a very bizarre sense of humour that makes for a fun read.