Nutella sends a cease and desist letter to arguably their biggest fan

Cameron Scott writting for SocialTimes in an article titled Nutella Exemplifies How Not to Use Social Media:

Facing an online revolt, Ferrero, the company that makes Nutella, rescinded a cease-and-desist letter it had sent to the organizer of World Nutella Day, an online event to celebrate the delicious chocolate-hazelnut spread.

Seriously, what age do some marketers live in?