My thoughts on the new Apple TV

I finally got a chance to watch the recent Apple keynote where they announced the new iPhones, iPad Pro, a few Apple Watch updates, and more exciting for me, the new Apple TV.

The new iPhone has a few pretty cool features like live photos and 3D Touch. And the iPad Pro looks great, but I have to see and touch it before I can make my mind about it. The watch, well, I’m still not sure where it could fit in my life and I haven’t bought one, so can’t really comment on it yet.

The new Apple TV, on the other hand, looks great and I can’t wait to get my hands on it.

Way back in 2012 I wrote a short article speculating on what I wanted the next Apple TV to be when there was a lot of talk about Apple building an actual TV set. I wrote:

As cool as an Apple television set could be, I have no need or desire to purchase a new one. I believe the potential is in the experience of watching television, not in the hardware itself.

And then went on to speculate about Apps.

It looks like my wish is coming true with the new Apple TV and it's even better than I thought at the time. The addition of games, the new remote, and Siri have the potential to make watching, and interacting with, TV an extraordinary experience.

The one thing I’m not clear on that I brought up in the article is if independent content producers can create an app to sell their content directly to consumers. For example, shows like TikiBar that were distributed as a video podcast, could now have their own app in Apple TV and sell a subscription (or per show) directly to consumers. They could also add interactive content, links/promos to complementary iOS apps, books, merchandise, even spinoff games.

It seems to me this could be a great way to monetise content by reaching consumers directly and skipping the middle-men. And who knows, if Apple TV grows enough maybe bigger productions could be funded directly by us.

I wonder how many paid subscribers it would take at $20 to $30 a season for a show like Firefly) to be self funded? How awesome would that be?