Matt Legend Gemmell on an article titled SEO for Non-dicks:
By going for search engine abuse instead of actual optimisation, you’re dooming yourself to eternally be finding new ways to deceive people and reduce the effectiveness of the very technologies you’re relying on. That seems sleazy, depressing, ignoble, tiring and unsustainable. It’s also why any job title including “SEO” is seen as slimy at best, and often not a real job at all.
Found this via Marco Arment. I've never reposted a quote before, but this one (and the whole article) is too good that I just had to share it. Another favourite quote from the article:
Good SEO is a by-product of not being a dick on the internet.
Amen to that.