Quote: Herbert Simon

Herbert Simon 1:

What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.

What I find amazing is that he said this in the 70’s. Before the Internet. Before Google. Before RSS. Before multiple devices to get way too much information with.

via: A talk by Hal Varian, Google’s Chief Economist I attended last week.


  1. Simon, H. A. (1971), “Designing Organizations for an Information-Rich World”, in Martin Greenberger, Computers, Communication, and the Public Interest, Baltimore, MD: The Johns Hopkins Press, ISBN 0-8018-1135-X ?