What information consumes is rather obvious: it consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.
What I find amazing is that he said this in the 70’s. Before the Internet. Before Google. Before RSS. Before multiple devices to get way too much information with.
via: A talk by Hal Varian, Google’s Chief Economist I attended last week.