And as for growth? My idea of “SEO” is to write with mustard, and my idea of “link-bait” is to publish stuff that you guys love.
He's writing about the business model for his site. I'm a fan of his writing and I applaud him for thinking this way. There is just way too much junk out there in the Internet. Too many "writers" focusing on ranking highly in Google instead of focusing on their readers or what they really want to say.
I hope more writers follow Shawn's example.
By the way, this is what he means by mustard. If you write or are considering, go read it before you start.